In France and Poland, 18 of 21 prompts returned an unlicensed casino. Licensed operators are losing AI recommendation share to sites on regulator blacklists.
Read article →An iGaming SEO blog, not content marketing
An iGaming SEO blog covering AI search, technical SEO, link pricing, markets and core updates. Nine pieces so far, each built on a figure published somewhere and connected nowhere. We would rather write four a year worth citing than forty that are not.
A casino with 10,000 URLs and 3,000 indexed does not have a content problem. It has a ceiling, and every new page makes it lower.
Read article →A DR45 site with 80,000 visitors beat DR60+ sites with under 2,000 in 14 of 18 tested pairs. The market prices the proxy, not the signal.
Read article →English demand is 64% casino. Brazilian demand is 52% sports betting. Translating a keyword set builds the wrong site.
Read article →Across 1,800 observations, 57.8% of ChatGPT runs answered a gambling question without searching the live web at all. The model reached into training data, named some brands, and stopped. No.
Read article →An hreflang cluster only works if every page in it points at every other page, and every one of those pages points back. Miss one return link and the whole cluster is discarded, not just.
Read article →Language models do not always retrieve. In one measured configuration, 57.8% of repeated ChatGPT runs never activated web search at all — the model answered from what it already held. Those.
Read article →If you have asked three agencies what a gambling link costs, you have probably been given three answers that do not overlap. One said $270. One said $40,000 a month. One said it depends..
Read article →The March 2026 core update hit 71% of monitored affiliate sites with ranking declines, making it the worst-performing content category in that analysis. That number travelled quickly. The.
Read article →Analysis published only when there is a finding worth connecting, which currently means a handful of pieces a year. Every figure carries a source and a date, every piece is signed, and corrections are made visibly rather than by quiet editing.
What gets published here, and how often?
What an iGaming SEO blog should publish
3articles
108sourced facts
31outbound citations
0guest posts accepted
What gets published in our iGaming SEO analysis
A piece goes up when there is a number worth connecting to another number, and not otherwise. That is a deliberately slow publishing rate, and it is the opposite of what we would advise a client with a content quota to hit — because our problem is credibility, not coverage.
Everything is signed by Robert Langford, carries a review date, and states its sources inline instead of in a footnote nobody reads. Where a figure comes from a third party we name them, including when they are competitors.
What does not get published here
- /Predictions. Nobody knows what search looks like in 2028, and the ones who write confidently about it are selling something.
- /Listicles of agencies, tools or trends, which exist to earn links, never to inform.
- /Case studies we cannot evidence. We have none of our own to show yet and we are not going to invent any.
- /Anything restating a Google blog post with a paragraph of commentary attached.
If a topic here is useful and you want the version applied to your own site, that is what the free audit is for. One market, 6 AI surfaces, 48 hours, and the raw data comes with it.
Why the publishing rate is this low
Because the alternative is the thing we spend most engagements removing. Most affiliate and operator sites carry hundreds of URLs that have not had an impression in ninety days, and every one of them was published to hit a number, not to say something.
A blog that publishes weekly for two years produces a hundred pages, of which perhaps six matter and the other ninety-four cap the domain. We would rather have three pages people quote than a hundred nobody finishes, and it would be strange to advise clients toward the first while doing the second ourselves.
Everything here connects back to a service page, because the analysis is what the work is built on and not decoration around it. Link pricing sits under link building, measurement under LLM visibility monitoring, and the March 2026 findings under affiliate SEO.
The three pieces below cover Google AI Overviews, ChatGPT and Perplexity citation behaviour, gambling link economics, and what the March 2026 core update did to sites without named authors under Google's Your Money or Your Life standards.
Every figure across these three pieces is attributed inline with its date, drawn from Pew Research Center, Ahrefs, SparkToro, Semrush, BrightEdge, Seer Interactive, RedClaw, PRWiz, ICODA and Similarweb between 2025 and 2026. Where a finding comes from a competitor's published research we name them, because pretending otherwise would be both dishonest and easy to check.
What does not get published here
Predictions about what search looks like in 2028. Listicles of agencies, tools or trends that exist to earn links. Case studies we cannot evidence, since we have none of our own to show yet. And restatements of a Google blog post with a paragraph of commentary attached.
Related on this site
- /What we do — Nine iGaming SEO services for casino, sportsbook and affiliate brands. Technical, content,.
- /Who we work with — for operators, affiliates, B2B suppliers, crypto casinos and land-based venues. Six.
- /Gambling markets we cover — by market across 40 jurisdictions. Regulator, licence framework, tax, advertising.
- /Pricing, in full — pricing $900 a month against a market range of $1,500 to $2,500. Four tiers,.
- /AI visibility index — The AI Visibility Index: how often ChatGPT, Gemini, Perplexity and Google name your gaming.
- /Glossary of terms — an glossary of 51 terms across AI search, technical SEO, links, commercial models.
Common questions
How often do you publish something new here?
Rarely and deliberately. A piece appears when there is a finding worth connecting instead of on a schedule, which currently means a handful a year. A publishing quota is how sites end up with the thin pages we spend our working lives removing.
Can we republish or quote this?
Quote freely with attribution and a link, which is the entire point of writing it. If you want to republish something in full, ask first — usually the answer is yes, and occasionally there is a market-specific reason it needs a note attached.
Can we contribute a guest post to your blog?
No, and not as a policy we are likely to revisit. Every piece here is signed by one person with a verifiable history, which is the entire argument this site makes about authorship. Accepting guest placements would undermine that fairly comprehensively for very little in return.
What if a figure here is wrong?
Tell us and it gets corrected the same week, with the correction visible, never the page quietly edited. Several figures here come from third parties and we have no more ability to audit them than you do, which is why they are attributed.
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