Robert Langford, iGaming SEO consultant

I have spent 16 years in search and delivered more than 500+ projects. Most of that time was in the categories other agencies decline: heavily regulated, heavily scrutinised, and unforgiving of the shortcuts that still work elsewhere.

iGaming is the hardest of them and the most interesting. Paid acquisition is restricted or closed. The rules change by jurisdiction and sometimes by quarter. Link building that works in mainstream niches will get you penalised here. And Google files gambling under Your Money or Your Life, which means every page carries the same trust burden as medical or financial content.

Then a fourth surface appeared. Search engines started answering the question themselves and simply deciding whether to say your name. Almost nobody in this industry is measuring that yet, and the ones who claim to are mostly measuring it wrong. That gap is why this agency exists.

How I work

I read your site myself Every engagement starts with me going through it, not with a junior exporting a crawl and pasting it into a template. If you get a finding from us, I found it or I checked it.

AI does the volume, I make the calls Research, clustering, drafting and analysis are genuinely faster with AI, and pretending otherwise would be dishonest given the name on the door. Strategy, compliance judgement and the decision about what not to do are mine. Nothing ships without my review.

No account manager layer You talk to the person making the decisions. This is the whole reason the agency is structured the way it is, and it is the constraint that keeps the client list deliberately short.

My name goes on the work An audit of more than fifty iGaming sites in 2026 found named-author expertise was the strongest predictor of which sites held rankings through core updates — ahead of domain authority and backlinks. In a YMYL vertical, anonymity is a liability. When something I ship turns out to be wrong, there is no question about who answers for it.

I say no Unlicensed operators, prohibited markets, private blog networks, parasite placements. If it puts your licence or your domain at risk I will not do it, and I will tell you on the first call rather than three months into a retainer.

I write the reports myself Including the months where nothing moved. Those are the reports that matter, because an agency that only reports good months is not reporting, it is selling. You will get the number, the reason, and my read on whether it needs a change of approach or patience.

Robert Langford